About Berglund Automotive

Berglund Automotive

At Berglund Automotive, we are committed to providing the Roanoke surrounding communities with excellent customer care, a comprehensive new vehicle selection, and expert auto service. Our dealerships are conveniently located in Roanoke, VA, Lynchburg, Bedford, and Salem, and our dedicated sales team is here to help make your experience transparent and stress-free. One of the largest automotive groups in Virginia, Berglund Automotive has been family-owned and operated for over 50 years. We are dedicated to maintaining our strong working relationships with drivers across the state. 

From our new vehicle inventory to our expansive pre-owned selection, we have something for everyone across our ten dealership locations in Virginia. No matter the model, body style, or make you are targeting, there is an excellent chance we will have what you are after in our automotive network. Our customer service and attention to detail are unrivaled, and we will always go above and beyond to ensure your shopping experience is positive. Shop with peace of mind and confidence at one of our four dealership locations in Virginia!

Whether you are based in Roanoke or Lynchburg, we are just a short drive away at Berglund Automotive. Stop by one of our dealerships in the area today for a closer look at our wide vehicle selection and comprehensive range of services! If you have any questions or concerns for our sales team before visiting us in person, we encourage you to give us a call or contact us through our website for more details. 

The Farrell Family

For more than 50 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.

What We Offer Drivers

New Inventory

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Pre-Owned Inventory

Shop Pre-Owned Inventory

Finance Department

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Service Department

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  1. Berglund Automotive Group

    Roanoke, Bedford, Lynchburg, and Salem, VA 24027

  2. Berglund Ford of Bedford

    1425 Boxwood Terrace
    Bedford, VA 24523

    • Sales: (540) 586-8541
  3. Berglund Buying Center

    1602 Williamson Rd
    Roanoke, VA 24012

    • Sales: (540) 251-7677
  4. Mercedes-Benz of Roanoke

    5000 Franklin Rd. S.W.
    Roanoke, VA 24014

    • Sales: (888) 453-3629
  5. Berglund INFINITI of Roanoke

    5000 Franklin Road
    Roanoke, VA 24014

    • Sales: (888) 251-1280
  6. Jaguar Roanoke Certified Pre-Owned & Service

    5000 Franklin Road SW
    Roanoke, VA 24014

    • Sales: (877) 676-3309
  7. Land Rover Roanoke

    5000 Franklin Road SW
    Roanoke, VA 24014

    • Sales: (888) 251-7295
  8. Volvo Cars of Roanoke

    5000 Franklin Rd.
    Roanoke, VA 24014

    • Sales: (877) 281-2330
  9. Berglund Deals on Wheels

    20141 Virgil Goode Hwy
    Rocky Mount, VA 24151

    • Sales: (888) 789-6269
  10. BMW of Lynchburg

    2643 Lakeside Dr
    Lynchburg, VA 24501

    • Sales: 877-573-6566
  11. Mercedes-Benz of Lynchburg

    2643 Lakeside Drive
    Lynchburg, VA 24501

    • Sales: 866-612-8203
  12. Volvo Cars of Lynchburg

    2643 Lakeside Dr.
    Lynchburg, VA 24501

    • Sales: 888-599-7369
  13. Berglund BMW Volvo Mercedes-Benz of Lynchburg

    2643 Lakeside Dr.
    Lynchburg, VA 24501

    • Sales: 866-722-4872
  14. Volvo Cars of Lynchburg

    2643 Lakeside Dr.
    Lynchburg, VA 24501

    • Sales: 888-599-7369
  15. BMW of Lynchburg

    2643 Lakeside Dr
    Lynchburg, VA 24501

    • Sales: 877-573-6566
  16. Mercedes-Benz of Lynchburg

    2643 Lakeside Drive
    Lynchburg, VA 24501

    • Sales: 866-612-8203
  17. Berglund Chevrolet Buick

    1824 WILLIAMSON RD NE
    ROANOKE, VA 24012

    • Sales: (540) 344-1461
  18. Berglund of Bedford GMC

    1415 BOXWOOD TERRACE
    BEDFORD, VA 24523

    • Sales: (888) 363-2740
  19. Berglund Used Car Super Center

    3530 Franklin Rd SW
    Roanoke, VA 24014

    • Sales: (877) 463-4942
  20. Berglund Ford Salem

    834 East Main Street
    Salem, VA 24153

    • Sales: (540) 389-7291
  21. Berglund Chevrolet Buick

    1824 Williamson Road
    Roanoke, VA 24012

    • Sales: (888) 710-2023
  22. Berglund of Bedford Ford GMC

    1415 Boxwood Terrace
    Bedford, VA 24523

    • Sales: 877-366-7520
  23. Kia of Lynchburg

    3400 Old Forest Road
    Lynchburg, VA 24501

    • Sales: (434) 847-3292
  24. Berglund Mazda

    834 E. Main Street
    Salem, VA 24153

    • Sales: 540-389-7291
  25. Berglund Toyota

    19018 Forest Road
    Lynchburg, VA 24502

    • Sales: 833-864-0608
  26. Berglund Chrysler Jeep Dodge RAM FIAT

    2525 Franklin Rd SW
    Roanoke, VA 24014-1007

    • Sales: (540) 795-2103
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Get in Touch

  • Monday8:30am to 8:00pm
  • Tuesday8:30am to 8:00pm
  • Wednesday8:30am to 8:00pm
  • Thursday8:30am to 8:00pm
  • Friday8:30am to 8:00pm
  • Saturday8:30am to 6:00pm
  • SundayClosed