About Us

Berglund Automotive

At Berglund Automotive, we are committed to providing the Roanoke surrounding communities with excellent customer care, a comprehensive new vehicle selection, and expert auto service. Our dealerships are conveniently located in Roanoke, VA, Lynchburg, Bedford, and Salem, and our dedicated sales team is here to help make your experience transparent and stress-free. One of the largest automotive groups in Virginia, Berglund Automotive has been family-owned and operated for over 35 years. We are dedicated to maintaining our strong working relationships with drivers across the state. 

From our new vehicle inventory to our expansive pre-owned selection, we have something for everyone across our ten dealership locations in Virginia. No matter the model, body style, or make you are targeting, there is an excellent chance we will have what you are after in our automotive network. Our customer service and attention to detail are unrivaled, and we will always go above and beyond to ensure your shopping experience is positive. Shop with peace of mind and confidence at one of our four dealership locations in Virginia!

Whether you are based in Roanoke or Lynchburg, we are just a short drive away at Berglund Automotive. Stop by one of our dealerships in the area today for a closer look at our wide vehicle selection and comprehensive range of services! If you have any questions or concerns for our sales team before visiting us in person, we encourage you to give us a call or contact us through our website for more details. 

The Farrell Family

For more than 35 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.

What We Offer Drivers

New Inventory

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Pre-Owned Inventory

Shop Pre-Owned Inventory

Service Department

Schedule Service

Finance Department

Explore Financing
  1. Berglund Automotive Group

    Roanoke, Bedford, Lynchburg, and Salem, VA 24027

  2. Berglund of Bedford Ford Buick GMC

    1415 Boxwood Terrace
    Bedford, VA 24523

    • Sales: 877-366-7520
  3. Berglund Chevrolet Buick

    1824 Williamson Road
    Roanoke, VA 24012

    • Sales: (888) 710-2023
  4. Berglund Mazda

    834 E. Main Street
    Salem, VA 24153

    • Sales: 888-414-3683
  5. Kia of Lynchburg

    3400 Old Forest Road
    Lynchburg, VA 24501

    • Sales: (434) 847-3292
  6. Berglund Buying Center

    1602 Williamson Rd
    Roanoke, VA 24012

    • Sales: (540) 251-7677
  7. Berglund Chrysler Dodge Jeep Ram

    2525 Franklin Rd SW
    Roanoke, VA 24014-1007

    • Sales: (540) 795-2103
  8. Berglund Deals on Wheels

    20141 Virgil Goode Hwy
    Rocky Mount, VA 24151

    • Sales: (888) 789-6269
  9. Berglund Ford Inc.

    834 East Main Street
    Salem, VA 24153

    • Sales: (540) 389-7291
  10. Berglund Lincoln

    2643 Lakeside Drive
    Lynchburg, VA 24501

    • Sales: (866) 657-3966
  11. Berglund Lincoln

    2643 Lakeside Drive
    Lynchburg, VA 24501

    • Sales: 866-657-3966
  12. Berglund Luxury Roanoke

    5000 Franklin Rd
    Roanoke, VA 24014

    • Sales: (855) LuxuryCars
  13. Berglund INFINITI of Roanoke

    5000 Franklin Road
    Roanoke, VA 24014

    • Sales: (888) 251-1280
  14. Jaguar Roanoke

    5000 Franklin Road SW
    Roanoke, VA 24014

    • Sales: (877) 676-3309
  15. Land Rover Roanoke

    5000 Franklin Road SW
    Roanoke, VA 24014

    • Sales: (888) 251-7295
  16. Mercedes-Benz of Roanoke

    5000 Franklin Rd. S.W.
    Roanoke, VA 24014

    • Sales: (888) 453-3629
  17. Volvo Cars of Roanoke

    5000 Franklin Rd.
    Roanoke, VA 24014

    • Sales: (877) 281-2330
  18. Berglund Luxury Lynchburg

    2643 Lakeside Dr.
    Lynchburg, VA 24501

    • Sales: 866-722-4872
  19. Berglund Lincoln

    2643 Lakeside Drive
    Lynchburg, VA 24501

    • Sales: (866) 657-3966
  20. BMW of Lynchburg

    2643 Lakeside Dr
    Lynchburg, VA 24501

    • Sales: 877-573-6566
  21. Mercedes-Benz of Lynchburg

    2643 Lakeside Drive
    Lynchburg, VA 24501

    • Sales: (888) 599-7490
  22. Volvo Cars of Lynchburg

    2643 Lakeside Dr.
    Lynchburg, VA 24501

    • Sales: 888-599-7369
  23. Berglund of Bedford

    1425 Boxwood Terrace
    Bedford, VA 24523

    • Sales: (540) 586-8541
  24. Berglund Used Car Super Center

    3530 Franklin Rd SW
    Roanoke, VA 24014

    • Sales: (877) 463-4942
  25. Berglund Toyota

    3000 Wards Road
    Lynchburg, VA 24502

    • Sales: 833-864-0608
  26. BMW of Lynchburg

    2643 Lakeside Dr
    Lynchburg, VA 24501

    • Sales: 877-573-6566
  27. Mercedes-Benz of Lynchburg

    2643 Lakeside Drive
    Lynchburg, VA 24501

    • Sales: (888) 599-7490
  28. Volvo Cars of Lynchburg

    2643 Lakeside Dr.
    Lynchburg, VA 24501

    • Sales: 888-599-7369
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Get in Touch

  • Monday8:30am to 8:00pm
  • Tuesday8:30am to 8:00pm
  • Wednesday8:30am to 8:00pm
  • Thursday8:30am to 8:00pm
  • Friday8:30am to 8:00pm
  • Saturday8:30am to 6:00pm
  • SundayClosed