Learn More About Berglund Automotive Serving the Virginia Area
Our Mission Statement
Core Values
Servant Leadership
Servant leaders consciously put the needs of others before their own, because to serve people is to value them.
Teamwork through Trust & Respect
Diversity is strength, and when we trust and respect one another, we can work as a team to achieve at a high level.
Integrity
Being honest and transparent with people, in an effort to do the right thing within the letter and spirit of the law, drives every action we take and every decision we make.
Commitment to Customer Enthusiasm
Every day we recommit ourselves to the customer experience, and we are empowered to exceed the expectations of our customers.
Passion for Winning
Berglund's tradition of winning is based on the idea of striving to be the best, not the biggest, and is therefore defined by how we treat our people.
Accountability at All Levels
Taking ownership of our actions and our decisions allows us to grow as individuals, and support each other as a team.
TIMELINE
BERGLUND AUTOMOTIVE
At Berglund Automotive, we are committed to providing the Roanoke surrounding communities with excellent customer care, a comprehensive new vehicle selection, and expert auto service. Our dealerships are conveniently located in Roanoke, VA, Lynchburg, Bedford, and Salem, and our dedicated sales team is here to help make your experience transparent and stress-free. One of the largest automotive groups in Virginia, Berglund Automotive has been family-owned and operated for over 35 years. We are dedicated to maintaining our strong working relationships with drivers across the state.
From our new vehicle inventory to our expansive pre-owned selection, we have something for everyone across our ten dealership locations in Virginia. No matter the model, body style, or make you are targeting, there is an excellent chance we will have what you are after in our automotive network. Our customer service and attention to detail are unrivaled, and we will always go above and beyond to ensure your shopping experience is positive. Shop with peace of mind and confidence at one of our four dealership locations in Virginia!
Whether you are based in Roanoke or Lynchburg, we are just a short drive away at Berglund Automotive. Stop by one of our dealerships in the area today for a closer look at our wide vehicle selection and comprehensive range of services! If you have any questions or concerns for our sales team before visiting us in person, we encourage you to give us a call or contact us through our website for more details.
For more than 35 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.
At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.
